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January 20, 2006

Comments

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joe

With my experiences growing up with A+F at the mall and in highschool in the mid to late 90s (before the contraversial T-shirts and naked catalog models), I definitely identify with A+F being a primal brand. There is no other brand (except Nike) that instills such passion among teens, both to believers and non-believers of the brand.

Did you know that Ernest Hemingway shot himself with an Abercrombie & Fitch rifle? All of the teen-age non-believers in my town used this trivia to justify their position. What they didn't realize, was that they were actually helping to strengthen the brand.

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