There is an increase today in canning vegetables, making jams, pickles.
There is also the phenomenon of young men who are knitting and crocheting.
Archiving and scrap booking have become a billion dollar industry.
What’s all this?
The rise of traditional rituals are what friends at Iconoculture call Memory Marketing™.
They might also be called memory mining. But don’t get out your quilting patterns just yet. While internet, computer games, the automobile and other technological forces force us to become hi-tech, there is a parallel drift toward simplicity (see Hegel's dialectic).
(Ironically, Google’s home page is a perfect example of simplicity.)
There is so much of everything today—over 400 kinds of cars, hundreds of consumable liquids, even dozens of kinds of toothpaste—and so many people, this post-tekkie dive back to our cultural roots is quite possibly a reaction to the multicultural, multinational, global splurge we have been on the past few years.
So, back to Grandmother’s house we go.
Also, there is a parallel drift toward flesh and bone community. Rituals that pull us together as human beings are incredibly important and powerful.
The growth of informal Starbucks coffee-klatsch communities, Barnes & Noble comfy chair reading communities, stitch and bitch sewing clubs, reading and writing groups, are all ritualized events to find quality and meaning in a world that has become highly technological, de-personal, and sanitized for your protection.
Now, if only I can find Grandma’s old pickle recipe.