I know I was off my blog for the entire month of March, which came and went. My apologies. With the launch of the book Primal Branding, there is much to report. Several new national/international companies, who have embraced our deep science. Every week, people have written in and commented on how much they enjoy reading Primal Branding, from a brewer in Milwaukee to a canoe outfitter in British Columbia. There is also a request to translate Primal Branding into Korean, which I forwarded to my publisher Free Press. I was interviewed on Alan Rothman's "Business of Success" radio show (in addition to others), featured in Entreprenuer magazine, and have many more articles and interviews to go. I am reminded of a friend who was a rabid blogger until his new company got VC money...and we haven't heard from him since. Sorry for the blog interuption. We're back on track.
[Primal Branding is a construct that lets you design a belief system using the seven pieces of primal code: creation story, creed, icons, rituals, sacred words, nonbelievers, and leader. Used together these seven pieces of code create a system of belief that attracts brand communities and public appeal for products and services, personalities, political and social movements, even civic communities.]