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December 03, 2005


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Saab releases biofuel-capable vehicles under the BioPower label and I think that's great.

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Saab did a great job playing on people's emotions to get them to buy a car based on the premise that it's better than everyone else, I'll give them that. I've never been impressed with Saab's compared to Audi, BMW, or even the new Subarus.


Dear friend,
I am not sure (may be for my poor English) what you mean. Do you think Saab has been searching for a positioning during years in the cars market? Did Saab want to screen off their jet origin from their advertising during years and now they have found that it is precisely that origin a strengh for the car brand? (At least in Spain they are promoting that if they are capable to make planes, their cars have to be cool)

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